当下品牌竞争的最终落点是产品和体验；一切与品牌相关的设计是为了品牌服务，而品牌的基础——产品、服务需要满足消费者的核心需求，否则品牌无从谈起。

At present, the final destination of brand competition is product and experience.All brand-related design is for brand service, and the basis of the brand - products and services need to meet the core needs of consumers, otherwise the brand can not be discussed.

我们需要研究谁是我们的购卖者（卖给谁？），分析消费者为什么购买我们的产品（核心卖点？），怎样让消费者记住我们（个性化），怎样持续的购买（战略）。

We need to study who are our buyers and sellers. Analyse why consumers buy our products (core selling points?) How to make consumers remember us (personalization) and how to continue buying (strategy).

消费者的相关需求企业能够满足，满足的这部分需求就是品牌的核心定位，或者说是细分品类。品牌定位包括品类定位和价值定位，可以理解为物质和精神层面的不同印象。

简米的 360 度整合设计是从品牌定位出发，确立品牌气质，将平面视觉与店面终端完美融合，用标准科学的方法和工具实现打造连锁品牌持续生命力。

Relevant needs of consumers can be met by enterprises. This part of the demand is the core positioning of the brand, or sub-categories. Brand positioning includes category positioning and value positioning, which can be understood as different impressions on material and spiritual levels.

Jeremy 360-degree integrated design is based on brand positioning, establishing brand temperament, perfectly integrating graphic vision and store terminal, and using standard scientific methods and tools to achieve the sustainable vitality of the chain brand.

一个成功品牌必备的五点：

• • 清晰的品牌目标群定位

• • 与众不同的产品 / 服务卖点

• • 优秀的品牌形象包装

• • 高效的团队执行

• • 持续的改善更新

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